Digital Marketing Guides, Tips, News and Ideas

Case Study: Driving SaaS Product Adoption with Content Marketing

Leave a Comment / Uncategorized / By Vishnu Peethambaran

Client: LogicPlum Background:LogicPlum, a leading AI SaaS provider, was facing a challenge in driving user adoption of their flagship products. While the products were feature-rich and powerful, they were struggling to engage and convert trial users into paying customers. Objective:The primary objective was to increase user adoption and conversions by leveraging content marketing strategies. Approach: …

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how to write better email at work?

Leave a Comment / productivity tips / By Vishnu Peethambaran

do you want to learn how to write a better email at work? then this article is for you. The importance of writing clear and concise emails cannot be understated. Emails that are poorly written or unclear can lead to misunderstandings, miscommunications, and even conflict. In contrast, well-crafted emails can facilitate effective communication, build relationships, …

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Google Analytics vs Adobe Analytics

Leave a Comment / analytics tools / By Vishnu Peethambaran

It is important to understand that both Adobe Analytics and Google Analytics have their own unique value, but they are very different types of tools. Before the introduction of Analysis Workspace, Adobe Analytics was limited to Reports & Analytics, making a comparison between the two possible. However, since then Adobe Analytics has evolved into an …

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SEO 101: what is SEO and how to get started today?

Leave a Comment / SEO / By Vishnu Peethambaran

so hey, you have come here to start your SEO learning journey right? let’s start with the definition then! SEO, or search engine optimization, is the process of optimizing your website’s content so that it ranks higher in search engine results pages. this means improving the visibility of your website to potential customers when they …

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The Evolution Of SEO [1991 to 2022]

4 Comments / SEO / By Vishnu Peethambaran

The evolution of SEO dates back to the ’90s. To be precise, it was in 1991 we can say the birth of SEO. Yes, SEO is a millennial. But what happened in 1991? In 1991 Tim Berners Lee deployed the World Wide Web to the public. He created the world’s first website (which is live …

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